“Half My Survey Data Is Bad; The Problem Is, I Can't Tell Which Half”: Evaluating the Validatability of Large-Scale Survey Data Using 176 Algorithmically Generated Personas

Survey data is foundational to much user research, including design artifacts such as personas.

doi: 10.1145/3800935.3830835
isbn: 979-8-4007-2564-7
name: “Half My Survey Data Is Bad; The Problem Is, I Can't Tell Which Half”: Evaluating the Validatability of Large-Scale Survey Data Using 176 Algorithmically Generated Personas
source: pdf_layout
acm_url: https://dl.acm.org/doi/10.1145/3800935.3830835
authors: Bernard J. Jansen, Marwan Akari, Safa Amin, Soon-Gyo Jung, Danial Amin, Joni Salminen
doi_url: https://doi.org/10.1145/3800935.3830835
license: CC BY 4.0
summary: Survey data is foundational to much user research, including design artifacts such as personas.
published: 2026-09-14
conference: HT '26: 37th ACM Conference on Hypertext, London, United Kingdom, September 14–18, 2026
open_access: true
source_file: HT-2026_56-5_3000935/3800935.3830835.pdf
acm_html_url: https://dl.acm.org/doi/fullHtml/10.1145/3800935.3830835
displayAuthor: Bernard J. Jansen, Marwan Akari, Safa Amin, Soon-Gyo Jung, Danial Amin, Joni Salminen
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proceedings_url: https://dl.acm.org/doi/proceedings/10.1145/3800935
displayPublishTime: 2026-09-14