Characterizing Sponsored Content in Facebook and Instagram
In this work we present a comparative analysis of influencer marketing evolution on Facebook and Instagram, spanning the pre and post Covid-19 pandemic onset periods.- doi
- 10.1145/3511095.3531289
- name
- Characterizing Sponsored Content in Facebook and Instagram
- source
- ACM proceedings PDF (local direct conversion)
- license
- © 2022 Association for Computing Machinery.
- summary
- In this work we present a comparative analysis of influencer marketing evolution on Facebook and Instagram, spanning the pre and post Covid-19 pandemic onset periods.
- import_kind
- full_text
- open_access
- false
- displayAuthor
- Emanuelle Azevedo Martins, Isadora Salles, Fabricio Benevenuto, Olga Goussevskaia
- displayPublishTime
- 2022-06-28
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